consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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The best rebrands of 2020s (so far)

The best rebrands of 2020s (so far) | consumer psychology | Scoop.it

"From nostalgic revisions to bold new campaigns – these are the best rebrands of the decade, as picked by industry experts ..."

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When 'good' campaigns go bad: six recent clangers

When 'good' campaigns go bad: six recent clangers | consumer psychology | Scoop.it

"Not everyone gets cause marketing right. Here are some of the recent attempts by big names that have fallen flat, ranked from iffy (bottom) to MasterCard (top) ..."

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Ten examples of great Disney marketing campaigns

Ten examples of great Disney marketing campaigns | consumer psychology | Scoop.it

"There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing ..."

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Redefining commercial experiences in 2020 for VR & AR consumers

Redefining commercial experiences in 2020 for VR & AR consumers | consumer psychology | Scoop.it

"Immersive storytelling could be the future of brand marketing. Social media platforms are optimized for every pixel and millisecond of content. As we approach the end of 2019 and look back at the most successful advertisements and marketing campaigns of the year, not one of them has involved..."

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Ten examples of how brands are using digital technology to attract customers

Ten examples of how brands are using digital technology to attract customers | consumer psychology | Scoop.it

"We take a look at 10 real-life examples of how leading brands are using the latest tech offerings like augmented reality, facial recognition and virtual apps to vamp up their marketing campaigns ..."

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