"Whether you're a fan or not, you can't deny Taylor Swift and her fans (aka “Swifties”) are an economic juggernaut ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A constantly updated collection of the best books to make you a better leader/person - and of the books that are just a waste of time ..." 
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"Heineken, the Dutch brewer, has launched a zero-alcohol version of its flagship lager product as the brand aims for a global leadership position in a fast-growing category ..."
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"A recent report on this year’s most powerful brands made it clear that outperforming brands do two things very well ..."
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