"Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Brands are taking on a whole new meaning in the age of social media, and it’s a shift that has a host of major implications for all of us, Ira Basen writes..." 
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"Brands adapting to the new advertising landscape recognise the power of the share button to support their campaigns..."
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"Business owners have to be mindful of social media, where consumer complaints can go viral very quickly ..."
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"Social media is also a great way to build up a business, but it can tear it down again just as quickly. Let’s go through some examples…"
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"Social media impact along the consumer decision making process..."
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