consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Digital disruption is changing business, but technology isn't the only answer - The Next Web

Digital disruption is changing business, but technology isn't the only answer - The Next Web | consumer psychology | Scoop.it

"Brian Solis is principal analyst at Altimeter Group, a research firm focused on disruptive technology ..."

Leona Ungerer's insight:

"Believe it or not, a research report studying digital transformation, ended up focusing more on the human side of business change as a result of disruptive technology."

InnovAdvisor's curator insight, October 13, 2014 5:02 PM

Des pistes de réflexion intéressantes sur la part de la technologie dans l'innovation disruptive...

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In 20 Years, We’re All Going To Realize This Apple Ad Is Nuts

In 20 Years, We’re All Going To Realize This Apple Ad Is Nuts | consumer psychology | Scoop.it

"This is it. This is what matters. The experience of a product.”These are the opening words of Apple’s heartstring-tugging "Designed In California" commercial. Read them to yourself a few times..."

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