consumer psychology
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Real-life consumer psychology – with a touch of technology
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How free-to-play games like Pokémon Go actually make money

How free-to-play games like Pokémon Go actually make money | consumer psychology | Scoop.it

"Many of the world’s most popular games are free-to-play, yet they still manage to make a ton of money. Here’s a simple explanation of how they work, and why they’re able to get people to for over their cash for something that’s technically 100% free ..."

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Ethical Free-to-Play Game Design (And Why it Matters)

Ethical Free-to-Play Game Design (And Why it Matters) | consumer psychology | Scoop.it

"Ex-Playdom senior designer and game industry veteran Greg Costikyan takes a hard look at free-to-play design and business practices and urges the industry to change them -- as ethical design will increase long-term value ..."

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The fascinating psychology behind free-to-play mobile app games

The fascinating psychology behind free-to-play mobile app games | consumer psychology | Scoop.it

"If you've ever played a free-to-play game like Candy Crush, Plants vs Zombies 2 or Clash of Clans and defied the "free" part by parting with your cash, don't be ..."

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