consumer psychology
32.1K views | +8 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Japan's school bags are expensive and fashionable

Japan's school bags are expensive and fashionable | consumer psychology | Scoop.it

"Grade schoolers across Japan carry leather backpacks called “randoseru” (ランドセル). Traditionally, kids have carried one of two colors: black for boys, and red for girls. In recent years, however, that’s changed ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Why fashionable millennials are flocking to online brands for wardrobe basics - Adweek

Why fashionable millennials are flocking to online brands for wardrobe basics - Adweek | consumer psychology | Scoop.it

"When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to direct-to-consumer retailers like AYR, Cuyana ..."

No comment yet.