Emerging luxury brands: Can they compete with the old guard? | consumer psychology | Scoop.it
From knowledge.essec.edu - December 22, 2016 11:27 PM

A"shok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success ..."