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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Help consumers overcome mental barriers to reading that requires effort. Provide content that shocks, intrigues, fascinates, and compels them to read ..."
Leona Ungerer's insight:
"There is more to cognitive ease than just being put in a good mood. Cognitive ease results from the clarity and legibility of the information display, the familiarity of the tone associated with content, and the promise of more effortless and pleasant content." 
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