consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Adidas expands WhatsApp partnership to connect with consumers

Adidas expands WhatsApp partnership to connect with consumers | consumer psychology | Scoop.it

"Adidas is growing its partnership with WhatsApp by launching a major direct marketing campaign. Facebook-owned WhatsApp does not allow brands to run ads but does…"

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What to do when SMS spammers won’t stop

What to do when SMS spammers won’t stop | consumer psychology | Scoop.it

"If the messages do not stop, you must lay a complaint, said WASPA ..."

Leona Ungerer's insight:

A South African perspective

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The end of annoying marketing calls in South Africa

The end of annoying marketing calls in South Africa | consumer psychology | Scoop.it

"Direct marketing is a serious industry in South Africa and it is frequently used by businesses as a marketing tool ..."

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Black Friday is changing traditional Christmas purchasing patterns

Black Friday is changing traditional Christmas purchasing patterns | consumer psychology | Scoop.it

As the phenomenon that is Black Friday fast approaches, a PwC survey indicates that average spend is set to double this year. This follows on from 2015 where online sales grew by 35% year on year, breaking through the £1bn barrier for the first time ..."

Leslyann Pinder's curator insight, December 5, 2016 7:06 AM
This source is credible because they are many article focus on black Friday shopping and spending. It's very important to the socioeconomic world and the article have underlying facts based on black Friday shopping that you can find on various websites.