Why Target's new plus-sized line could redefine $17.5 billion, underserved market | consumer psychology | Scoop.it
From www.forbes.com - January 29, 2015 1:54 AM

"Target rolls out high-profile designer collections all the time. But its latest line could be a game changer for a woefully underserved market. When the nation’s second largest general merchandise retailer rolls out a plus-sized line to its 1,800 stores that’s built from scratch, attention must be paid ..."

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