consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Twenty famous automobile manufacturers' websites design

Twenty famous automobile manufacturers' websites design | consumer psychology | Scoop.it

"Cars are a massive part of our lives and provide millions of people ways in which to transport themselves to specific locations quickly. As cars have evolved with lots of tech it’s only fitting for their websites to use the latest tech too ..."

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Five best websites for design inspiration

Five best websites for design inspiration | consumer psychology | Scoop.it

"Like a lot of designers, I sometimes struggle to find inspiration for new projects. Fortunately, there are a lot of tools out there to help designers get inspired ..."

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Six neuromarketing principles for designing more persuasive websites

Six neuromarketing principles for designing more persuasive websites | consumer psychology | Scoop.it

"While most marketers have at least heard of neuromarketing principles, many shy away from these techniques, perhaps because they don’t understand them, don’t trust them or just don’t have the time to learn them. However, neuromarketing principles are actually simple applications of behavioral psychology  ..."

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How emotional design can give your website much more impact

How emotional design can give your website much more impact | consumer psychology | Scoop.it

"As an interaction designer, how often have you run into projects where you’re asked to ensure a great ‘user experience’, without looking at the cocktail of emotions your design might produce?..."

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Leona Ungerer's insight:

Includes useful (colourful) index of basic emotions by Robert Plutchik. 

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