consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Is it time to add gamification to your loyalty strategy?

Is it time to add gamification to your loyalty strategy? | consumer psychology | Scoop.it

"Any product -- from makeup to food and clothes to gas -- can use gamification to increase engagement ..."

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Doritos 'mystery' flavors will test consumer loyalty - AdAge.com

Doritos 'mystery' flavors will test consumer loyalty - AdAge.com | consumer psychology | Scoop.it

"So in essence, Frito-Lay will be testing consumer loyalty to Doritos and its general attributes ..."

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Leona Ungerer's insight:

"How much of food marketing relies on the packaging? Frito-Lay is about to find out."

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