consumer psychology
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Real-life consumer psychology – with a touch of technology
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The psychological case against tipping - New York Magazine

The psychological case against tipping - New York Magazine | consumer psychology | Scoop.it

"The research shows it isn’t an effective way of improving service, and yet Americans still love to tip. Here's why ..."

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'Understanding gap' frustrates consumers

'Understanding gap' frustrates consumers | consumer psychology | Scoop.it

"Consumers are increasingly opting to contact brands via written digital communications – email and social – rather than voice, which is leading to frustrations as the two sides fail to fully understand each other ..."

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