"How to master the art of brand comedy? Well there are many ways to create memorable content ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
From
adage
"Vine's six-second medium has led to a rise in a new form of comedy that's fast and frenzied, causing brands to seek out comedians to reach the Vine audience. Brands are seeing new benefits such as repeat label exposure because videos automatically loop ..." 
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"Never use humour in poor taste, as this can do a lot more bad than good."