consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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KFC quietly followed 11 herbs and spices on Twitter, then waited to see if anyone would notice

KFC quietly followed 11 herbs and spices on Twitter, then waited to see if anyone would notice | consumer psychology | Scoop.it

"Chain’s secret recipe is made up of 11 herbs and spices ..."

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Diet Coke prints literally millions of unique labels for new 'It's Mine' campaign

Diet Coke prints literally millions of unique labels for new 'It's Mine' campaign | consumer psychology | Scoop.it

"Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine." Every 12-ounce glass bottle ..."

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Virtual staring contests : Kit Kat Brazil

Virtual staring contests : Kit Kat Brazil | consumer psychology | Scoop.it

"Kit Kat Brazil recently created a campaign that merged technology, games, and chocolate on two university campuses across Sao Paulo. The campaign ..."

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