consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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People react differently to brands with human-seeming qualities

People react differently to brands with human-seeming qualities | consumer psychology | Scoop.it

"A weird quirk of consumer psychology ..."

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Apple is top storytelling brand: News from warc.com

Apple is top storytelling brand: News from warc.com | consumer psychology | Scoop.it

"Apple has emerged as the UK's top storytelling brand, with a strong narrative that "takes on aspects of religion to some consumers", a new survey has suggested..."

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