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Real-life consumer psychology – with a touch of technology
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Woods announces end of decades-long partnership with Nike

Woods announces end of decades-long partnership with Nike | consumer psychology | Scoop.it

"Tiger Woods, who has worn Nike NKE.N apparel since first signing with the company as a newly professional 20-year-old, has parted ways with the sportswear giant, the 15-times major champion said on Monday in a social media post ..."

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How Brand Beckham conquered the US

How Brand Beckham conquered the US | consumer psychology | Scoop.it

"Major League Soccer recently celebrated its 20-year anniversary. But did the pivotal landmark take place 10 years ago when David Beckham signed for LA Galaxy? ..."

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