"Why do consumers prefer some brands to others? Explore the science behind effective branding and learn how to build lasting customer loyalty ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
“Unless there is a secret ingredient,” he said, “a lot of that markup has to do with consumer psychology and branding.” Bernard Bonneau, general manager of Fiabila ..." 
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Scoop.it!
"Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of quality ..."
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