consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Brand it like Beyoncé

Brand it like Beyoncé | consumer psychology | Scoop.it

"Brand Management - Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned ..."

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Branding everything: Putting a new spin on language, culture, politics

Branding everything: Putting a new spin on language, culture, politics | consumer psychology | Scoop.it

"Brands are taking on a whole new meaning in the age of social media, and it’s a shift that has a host of major implications for all of us, Ira Basen writes..."

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