consumer psychology
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Real-life consumer psychology – with a touch of technology
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Delays in responses to customer tweets decreases potential revenue, Twitter study says

Delays in responses to customer tweets decreases potential revenue, Twitter study says | consumer psychology | Scoop.it

"Key takeaways from Twitter's Oct. 2016 study via Applied Marketing Science, which found brands who respond quickly and consistently to customer tweets see increased revenue and brand loyalty ..."

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Study: Brand loyalty of millennials

Study: Brand loyalty of millennials | consumer psychology | Scoop.it

"60% of Millennials said that social advertising has the most influence over them in how they perceive a brand and a brand’s value..."

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Consumers have a ‘secret fling' relationship with McDonalds and see BA as a ‘distant lover’, finds research

Consumers have a ‘secret fling' relationship with McDonalds and see BA as a ‘distant lover’, finds research | consumer psychology | Scoop.it

"Consumers aren’t as loyal to brands as marketers might like to believe and relationships can be split into 14 pillars such as ..."

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Games + Kids = Brand Loyalty | Research Through Gaming

Games + Kids = Brand Loyalty | Research Through Gaming | consumer psychology | Scoop.it
"It’s a no-brainer really; kids love games. Big parts of our childhoods are looked back upon through the lens of some game or another. Playing sports in the backyard, playing ‘It/Tag’ around the house. Computer games, board games, hide and seek, even role-play games had a goal to them – Pirates looking for treasure, Astronauts fighting aliens – whatever..."
Declan Sutton's comment, September 9, 2013 9:23 AM
My childhood consisted mainly of gaming, every kid is easily entertained by small things, I was at an early age and lived with that for many years, gaming can be a career, lets see how far it can go. MLG - Major League Gaming, not just childs play.