"Old-fashioned brand loyalty no longer leads directly to customer retention. So how can popular firms of the past market to digital natives? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The traditional food value equation is rapidly changing to keep up with the modern consumer. Millennials will only interact with brands that are open and transparent and stand for more than their bottom line. Those that don’t align with these values will be quickly replaced ..." 
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