"There has been a growing trend of brands using celebrity ambassadors to promote their products. This form of endorsement has generated social conversation about the brands as well as the endorsers themselves ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Despite what you might think, branding isn’t reserved just for Apple, Google, Coca-Cola, McDonald's, and and it’s not just your logo or mission statement. Branding is important for your company.It defines who you are and what do you do ..." 
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"Let’s talk about brand loyalty and advocacy, shall we? Of course we shall ..."
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"Lufthansa, the air carrier, has successfully leveraged Snapchat’s messaging app as a tool for humanising its brand ..."
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