"Stratechery’s Ben Thompson – one of the internet’s keenest business analysts – explores Clubhouse in a piece that situates the buzzy app at a transformational point in the audio medium ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
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"Spotify, the streaming service, has ambitions to tap into the growing presence of audio in people’s lives and to establish a unique cultural position for itself and the brands that advertise with it ..." 
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"Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices ..."
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"No one argues with music's power to elicit an emotional response. Yet brands so often fail to use audio to emotionally connect with customers ..."
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