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Real-life consumer psychology – with a touch of technology
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What 100,000 tweets about the Volkswagen scandal tell us about angry customers

What 100,000 tweets about the Volkswagen scandal tell us about angry customers | consumer psychology | Scoop.it

"Lessons for crisis communicators ..."

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Anger is viral: new research shows angry messages influence people online more than any other emotion

Anger is viral: new research shows angry messages influence people online more than any other emotion | consumer psychology | Scoop.it

"If you spend much time browsing online forums or Twitter (or even The Independent’s own comment sections) then it might not surprise you to know that anger is a powerful emotion online..."

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The 29 Stages Of A Twitterstorm

The 29 Stages Of A Twitterstorm | consumer psychology | Scoop.it

"Let's go on a tour of the anger factory ..."

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