consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Cheap clothes are too expensive: Buy quality instead

Cheap clothes are too expensive: Buy quality instead | consumer psychology | Scoop.it

"Quality clothes last longer for the money you spend, they’re more comfortable, and they make you look and feel pretty good while you wear them. Best of all, you can find quality anywhere ..."

Leona Ungerer's insight:

Price = quality?

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McDonald’s seeks its fast-food soul

McDonald’s seeks its fast-food soul | consumer psychology | Scoop.it

"A new chief executive took over last week, inheriting a weakened company that is under pressure to be both cheap and high-quality ..."

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Thirteen times being cheap could cost you more

Thirteen times being cheap could cost you more | consumer psychology | Scoop.it

"Although there are times when being cheap makes sense, in many cases it's worth shelling out a little more ..."

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