You is Kind.You is Smart.You is important! ...and the Ad Men know that! | consumer psychology | Scoop.it

"...But, in order to reach this objective, as a brand, you have to evoke trust that, as we all know, it’s the first step that points to action, bursts desire/doubt/the need for a change and which works side by side with the argumentation and manipulation in regards of creating a whole new perspective in the personal universe..."

©