consumer psychology
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Real-life consumer psychology – with a touch of technology
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What Coke can teach McDonald’s about love

What Coke can teach McDonald’s about love | consumer psychology | Scoop.it

"I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash ..."

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McDonald's behavioral economics: random rewards work better

McDonald's behavioral economics: random rewards work better | consumer psychology | Scoop.it

"McDonald's Super Bowl campaign tapped into a core behavioral economics principle: rewards work better when they're random ..."

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