"McDonald's has sponsored the Olympic Games for more than 40 years, but now the global restaurant chain is ending its association with the International Olympic Committee's TOP partnership with immediate effect ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"McDonald's, which will mark its 10th consecutive year as the Olympics' official restaurant at the Winter Olympics, has launched a social campaign, dubbed #CheersToSochi, encouraging fans worldwide to send personalized greetings to their favorite athletes and teams ..." 
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