consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Mastercard drops name from logo, banks on symbol-only mark

Mastercard drops name from logo, banks on symbol-only mark | consumer psychology | Scoop.it

"Mastercard is removing its name from its logo in select contexts and using its classic interlocking red and yellow circles to represent the brand, the company announced in a news release on ..."

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You recognize Mastercard. So why is it changing its logo?

You recognize Mastercard. So why is it changing its logo? | consumer psychology | Scoop.it

"Consistent branding is one way banks and credit cards build trust with their customers. So why would Mastercard rebrand? ..."

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