"Spectre", the latest James Bond movie, has premiered in the UK and has its US launch in early November, prompting one leading marketing consultant to compare the 50-year-old franchise to the Olympics in terms of branding ..."
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Dr. Pamela Rutledge's curator insight,
April 20, 2015 11:46 AM
By allowing brands to enter a storyworld, they become peers and friends. When done thoughtfully and seamlessly (in other words, it adds to the story fabric and doesn't trigger the "oh look, product placement" inner voice in the viewer's head) it transforms what is essentially 'advertising' into WOM. 14% of people believe ads from the source; 77% believe WOM. Very powerful shift. |