"The company is experimenting with new ways to shop–and rewriting its business model in the process. ...."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"IKEA is the brand that architects and designers are most interested in, not Apple or Nike, finds our inaugural Dezeen Hot List ..." 
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Scoop.it!
From
qz
"Ikea has recruited some of Africa’s best designers to create a uniquely African line. The furniture giant said it is trying to tap into the “creative explosion” happening across the continent right now. More than a dozen designers from seven African countries will work on an exclusive range that hopes to tap into ..."
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