consumer psychology
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Real-life consumer psychology – with a touch of technology
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Coke Zero gets new recipe, changes name to ‘Coke Zero Sugar’ 

Coke Zero gets new recipe, changes name to ‘Coke Zero Sugar’  | consumer psychology | Scoop.it

Coca-Cola Zero — the drink of choice for people who want the low-calories of Diet Coke and something that tastes vaguely like Coke, but"not quite — is getting an overhaul, with Coca-Col…"

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Coke Zero is being renamed in the U.K. because people don't know it's sugar-free

Coke Zero is being renamed in the U.K. because people don't know it's sugar-free | consumer psychology | Scoop.it

"The new marketing push will cost more than $14 million ..."

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