consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Coca-Cola unifies its brand worldwide with new design language

Coca-Cola unifies its brand worldwide with new design language | consumer psychology | Scoop.it

"Now, Coca-Cola, Diet Coke, Coke Zero, and Coke Life will have the same retro look ..."

Friilance's curator insight, April 21, 2016 4:57 PM

Coca-Cola unifies its brand worldwide with new design language

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How branding is inseparable from consumer perceptions and sales - Food Dive

How branding is inseparable from consumer perceptions and sales - Food Dive | consumer psychology | Scoop.it

"Consumer perceptions are tied directly to sales, and the right branding is key to how food companies can shape those perceptions for the better ..."

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From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding

From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding | consumer psychology | Scoop.it

"From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding ..."

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