The story behind one of the most beautiful real moments in advertising | consumer psychology | Scoop.it
From www.adweek.com - June 21, 2014 9:14 AM

"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and adored at this year's Cannes Lions ..."