consumer psychology
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Real-life consumer psychology – with a touch of technology
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The coming age of synthetic media – and what it means for marketers | WARC

The coming age of synthetic media – and what it means for marketers | WARC | consumer psychology | Scoop.it

"COVID, Brexit, Trump … if you thought things couldn’t get worse, Nina Schick is about to disappoint you ..."

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Why digital transformation is now on the CEO’s shoulders | McKinsey & Company

Why digital transformation is now on the CEO’s shoulders | McKinsey & Company | consumer psychology | Scoop.it

"Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they have inverted the dynamics of technology leadership ..."

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A guide to trendspotting | WARC

A guide to trendspotting | WARC | consumer psychology | Scoop.it

"“To look at where the future is heading, don’t look at consumers but at the expectations that are created by the innovations on which they are lavishing love and attention today,” Henry Mason, managing director of Trendwatching, advised an audience at ad:tech London ..."

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