consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Authenticity-focused apps purpose to redefine consumer behaviour on social

Authenticity-focused apps purpose to redefine consumer behaviour on social | consumer psychology | Scoop.it

"Although social media utilization and customers elevated within the pandemic, we’re seeing one thing of a shift in perspective in the mean time, with youthful shoppers searching for out new social experiences (and shifting more and more away from Fb) ..."

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Young people still want cars. What that means for your business

Young people still want cars. What that means for your business | consumer psychology | Scoop.it

"Young buyers haven't abandoned driving.Prepare accordingly..."

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A US perspective 

JNAMDIBathPillow's comment, February 18, 2022 5:42 AM
good
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Gucci releases virtual tennis shoes to attract Gen Zers

Gucci releases virtual tennis shoes to attract Gen Zers | consumer psychology | Scoop.it

"The luxury brand is hoping to attract young customers with a pair of cheap, digital "shoes..."

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Authenticity matters: Three ways to reach college students 

Authenticity matters: Three ways to reach college students  | consumer psychology | Scoop.it

"In an era when brands are vying for the attention of young consumers, it pays to be authentic ..."

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Nordstrom conquers New York with its new men's store

Nordstrom conquers New York with its new men's store | consumer psychology | Scoop.it

"Nordstrom’s new 47,000-square-foot Men’s Store has opened in Manhattan, and it is a gem. Focused on young customers, the store sparkles with innovative ideas that will change the shopping experience and disrupt the industry ..."

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A rising number of young consumers are intentionally buying counterfeits

A rising number of young consumers are intentionally buying counterfeits | consumer psychology | Scoop.it

"A new study from the EUIPO found that the rate at which young people are intentionally buying counterfeits is on the rise ..."

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The era of the celebrity meal - The New York Times

The era of the celebrity meal - The New York Times | consumer psychology | Scoop.it

"Fast-food chains are hungry for celebrity partners to drive sales and appeal to younger consumers. The method is working ..."

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Reebok sports '90s nostalgia in campaign courting young consumers

Reebok sports '90s nostalgia in campaign courting young consumers | consumer psychology | Scoop.it

"Reebok launched a global campaign, "Sport the Unexpected," which taps into '90s nostalgia and emphasizes the athletic apparel marketer's history, according to news shared with Marketing Dive ..." 

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Study: Younger consumers demanding tech in stores

Study: Younger consumers demanding tech in stores | consumer psychology | Scoop.it

"A new report from RILA and ICSC examines the shopping habits of Gen Z and Millennial consumers, as well as how retailers are adapting to their needs...."

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