"Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who "tap", engaging in digital conversations ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Social media takes word-of-mouth marketing to the next level. But why does it work, and how much impact does it actually have on purchase behavior? ..." 
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Scoop.it!
"Despite their high-profile, influencers and bloggers are among the least trusted sources of shopping recommendations. So are tech-related sources such as Alexa ..."
Scoop.it!
"The single most important factor in the success of an advertisement is this: Does it stimulate consumer conversation and sharing? Nothing else matters as much ..."
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