"While Bloomberg figures show that women are the world's most powerful consumers, a recent Sanlam survey reveals that they are not reaping the benefits of such power..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Frustrated with the lack of masculine clothing available for women of all backgrounds, Laura and Kelly Moffat created Kirrin Finch to solve that problem. Learn how they launched an apparel line with no experience and what made them take action to build their own company ..." 
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"On some estimates, three-quarters of household spending power in Africa will lie with women within a decade, but research indicates that current marketing efforts are failing to resonate with this group and budgets are being wasted ..."
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From
myfox8
"Bebe is closing all its stores, the latest brick-and-mortar retailer to get dumped by customers who would rather shop with their phones than their feet ..."
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"In what looks like a savvy strategy, one big retailer is merging apparel for bigger shoppers with its other sections ..."
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"A backlash against High Heel beer shows the evolution of gendered marketing ..."
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"It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman, basketball star Candace Parker and supermodel Karlie ..."
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"Pageboy hats? Neck tats? "Live every week like it's Shark Week" quotes? Check, check, check ..."
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"This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram, Twitter and the blogosphere before hitting The New York Times, Forbes and The Atlantic ..."
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"In the past, I have written blogs predicting trends for the coming year. This year, I want to focus on one trend, that of big data, and address what it means when marketing to women ..."
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"Nike has declared its newest line of athletic gear for women the best collection it has ever developed, with hopes that the new line of sports bras, tights and other apparel can add $2 billion to annual sales by 2017 ..."
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"Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands put the focus on men ..."
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"A new study conducted by Dove revealed 82% of women believe social media is influencing today’s definition of beauty ..."
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"Over 60% of female consumers believe women are commonly depicted using negative stereotypes in ads, research conducted by A+E Networks has found ..."
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"After years of encouraging women to love their bodies, Dove set out to give its plastic bottles a makeover ..."
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"Two American brands, Maybelline and Ponds, are the most favoured cosmetic brands among Vietnamese women, according to a new study ..."
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"There are a lot of personal emergency wearables coming onto the market, but can they really address crimes against women effectively? ..."
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From
www
"Despite women being the largest "emerging market" in the world, many brands and agencies continue to view them solely through the lens of motherhood and that, a leading industry figure argues, is completely the wrong approach ..."
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"I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll ..."
Friilance's curator insight,
May 6, 2016 3:45 PM
Ads that empower women don’t just break stereotypes—they’re also effective
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From
www
"A large digital gender gap exists in India, with almost half of the female population having neither the time nor the inclination to access the internet, a new study has found ..."
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"Digital financial tools can greatly improve lives in poor countries, but it is especially crucial to put them into the hands of women, whose role in economic growth is often ignored ..."
Yorkow Mensah's curator insight,
April 7, 2015 7:33 PM
#YorkowMensah - Equipping Women to do Great Things
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"They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these ads are working ..."
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"Katrina Lake's two-year-old online personal shopping service, Stitch Fix, has raised close to $17 million, and Aslaug Magnusdottir, formerly of Moda Operandi, launched Tinker ..."
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A South African perspective