"The industry’s latest meltdown is not like all the rest ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
inc42
"The idea of collaborative consumption like sharing your apartment with a roommate or renting a car is an old practice ..." 
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"Consumers, especially younger ones, are losing trust in paid influencers and looking instead to organic grassroots communities where their like-minded peers are sharing content and commentary about brands and products they actually love ..."
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"Despite their high-profile, influencers and bloggers are among the least trusted sources of shopping recommendations. So are tech-related sources such as Alexa ..."
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"Go about reviews the right way and you'll earn respect and trust in the process. Cheat and you risk everything you've built ..."
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"Face it: Consumers don't automatically trust your brand or anyone else's. Whaddaya gonna do? ..."
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"Companies depend on loyal customers to keep their cash flowing and businesses thriving. But it can often take only one incident to turn companies’ most dedicated fans against them, costing them millions ..."
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"Forget outsmarting algorithms. Understanding your audiences' social sharing motivations is the most powerful part of your social media strategy ..."
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"There’s something about consumer psychology. Most buyers would love to see social proof of your credibility before they make every purchasing decision ..."
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"Despite what you might think, branding isn’t reserved just for Apple, Google, Coca-Cola, McDonald's, and and it’s not just your logo or mission statement. Branding is important for your company.It defines who you are and what do you do ..."
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"Most companies are painfully bad at getting attention. Ties.com bucks that trend ..."
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"With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust ..."
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"Bringing human-centeredness to a technology that is going to radically alter how we live, work, and play ..."
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"The two companies have very different visions of the future and there might not be room for both ..."
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"Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who "tap", engaging in digital conversations ..."
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"Accepting these hard truths will help you create better, more effective ad campaigns ..."
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"Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to new research ..."
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"Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously bounce back. Peter Walshe, Global BrandZ Strategy Director, explains how brands can earn staying power ..."
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"There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can't see the changes happening. There have three marketing rebellions raging for more than 100 years ..."
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"Influencers have gone from marketing’s darlings to a place of deep distrust – was it too good, too engaged, too cheap to be true? Or does influencer work need a more robust strategy? AllTogetherNow’s Isabel Day suggests a new way ..."
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"Label Insight and Food Marketing Institute found that customers trust transparent brands and will pay extra for products that provide more information ..."
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"Research suggests that people heed negative reviews more than positive ones — despite their questionable credibility ..."
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"The imbalance in the relationship between advertisers and digital “walled gardens” has yielded a range of profound challenges for brands, according to Ron Amram, VP/Media at Heineken USA ..."
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"Between Disneybounding and the D23 Expo, it's clear that there's no age limit on Walt's empire ..."
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