Ad of the Day: Facebook just made some of the truest ads ever about friendship | consumer psychology | Scoop.it
From www.adweek.com - March 1, 2015 3:32 AM

"Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has come in grounding its message in more relatable truths ..."