consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Next generation brand loyalty: Designing digital habits - Brand Quarterly

Next generation brand loyalty: Designing digital habits - Brand Quarterly | consumer psychology | Scoop.it

"Gone are the days of simple brand loyalty: You purchase Tide or Cheer because it’s what your mother always used and she might be personally offended if she found out ..."

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6 Psychological Triggers that Win Sales and Influence Customers – Shopify

6 Psychological Triggers that Win Sales and Influence Customers – Shopify | consumer psychology | Scoop.it

"Anyone who sells things for a living, online or offline, should know, love, and live these principles:

  • Reciprocity
  • Commitment and consistency
  • Liking
  • Authority
  • Social proof
  • Scarcity..."

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How to use music as a marketing tool

How to use music as a marketing tool | consumer psychology | Scoop.it

"By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind ..."

Dean Ryan G. Martin's curator insight, February 6, 2015 9:06 AM

Music is an audio content. Therefore, it can be a powerful marketing tool if used properly.