"Gen Z buyers, for whom inclusivity, sustainability, transparency and traceability are not negotiable, already have changed the way brands do business ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Danone recently unveiled a new system of baby formula QR codes.The goal of the new digitally enabled feature is to offer shoppers a way..." 
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"Consumer trust has been waning in recent years, despite the efforts of many businesses across industries to ramp up transparency initiatives and improve customer engagement ..."
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"While the coffee chain explores a new tracking system and mobile app, two surveys show that not everyone is fully on board with the much-hyped distributed ledger technology ..."
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"Bud Light debuted their new prominent nutrition labels during the NFL playoff games last weekend, which features the total number of calories (110) and carb count (6.6 grams) in each 12-ounce beer, according to Bloomberg ..."
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"Label Insight and Food Marketing Institute found that customers trust transparent brands and will pay extra for products that provide more information ..."
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"An ethical fashion app is targeting Millennials who care about the human and environmental impact of fashion but don't have the time to research it ...."
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"Listing small business trends for branding in 2018 to refresh your brand in the upcoming year ..."
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"Location-based advertising and marketing technology has seen tremendous growth and improvement in 2016 ..."
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"How disruptive technologies will shake, but not break, our enduring bond with brands ..."
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"Consumer perceptions are tied directly to sales, and the right branding is key to how food companies can shape those perceptions for the better ..."
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"As Neil Patel recently said, “transparency is the new marketing.” For several years now, internet and affiliate marketers like Pat Flynn and Matthew Woodward, have shared their “income reports” ..."
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"The world's largest fashion companies are collaborating to solve a puzzle that has so far eluded every other business sector ..."
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"Nestlé is expanding its use of blockchain technology to its Zoégas coffee brand to allow customers to trace each bag of coffee back to its sourcing origin in Brazil, Rwanda or Colombia, according to a release ..."
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"Color, transparency, upcycling and nostalgia are having a lasting impact on the global denim industry ...
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"She wanted the fragrance industry to be more transparent.The fragrance industry said no. So the actress took matters into her own hands ..."
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"Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to new research ..."
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"Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency ..."
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"From applications including anticipatory design, personalization, flexibility and interactivity, innovations in digital technology have resulted in the complete turnaround for how a brand markets its products and services ..."
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"These healthy fast food chains are part of a growing movement that prioritizes affordability, local ingredients, convenience, and transparency ..."
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"Bringing human-centeredness to a technology that is going to radically alter how we live, work, and play ..."
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"International food manufacturer Kellogg's was less-than-honest when it came to the impartiality of its former “Breakfast Council” ..."
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"As algorithmic decision-making touches more and more aspects of our lives, questions about the underlying rules that route these bits and bytes -- and ..."
Ayu Dita's curator insight,
August 3, 2015 5:13 AM
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"South Africans want to be connected irrespective of where they are and want a good signal at all times, says Ericsson. South Africans are moving towards ..."
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"The global scale of the contradictions people feel about technology, the economy, big corporations and population change are revealed for the first time in an ..."
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