consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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A ground-breaking innovation in advertising technology

A ground-breaking innovation in advertising technology | consumer psychology | Scoop.it

"Today digital market undergoes a massive and rapid transformation. This applies to all Internet sectors but primarily to the advertising technology. This domain sees two new trends that are significantly changing the way products are being promoted. ..."

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G.E., the 124-year-old software start-up

G.E., the 124-year-old software start-up | consumer psychology | Scoop.it

"The industrial giant is investing big in an effort to adopt the nimble habits and digital wizardry of Silicon Valley. And, its C.E.O. says, there is no Plan B ..."

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Disruptive trends that will transform the auto industry | McKinsey & Company

Disruptive trends that will transform the auto industry | McKinsey & Company | consumer psychology | Scoop.it

"Technology-driven trends will revolutionize how industry players respond to changing consumer behavior, develop partnerships, and drive transformational change ..."

 

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Seven ad campaigns that used reverse psychology - iMedia Connection

Seven ad campaigns that used reverse psychology - iMedia Connection | consumer psychology | Scoop.it

"When marketing thinkers talk about "the death of traditional advertising," they may not only mean the shift to digital, but a much larger transformation to alternative methods of ..."

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Brave New World | STORES.org

Brave New World | STORES.org | consumer psychology | Scoop.it

"The “Internet of Things,” where objects in the physical world are connected to electronic virtual networks, is poised to turn retail on its head ..."

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Leona Ungerer's insight:

"Retailers must be wary of a “creepiness factor” surrounding the privacy of consumer data, Dorf says, suggesting that merchants approach IoT deployment with a “butler” rather than a “stalker” configuration."

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Thirty most promising young entrepreneurs in Africa 2018

Thirty most promising young entrepreneurs in Africa 2018 | consumer psychology | Scoop.it

"Meet the 2018 class of the 30 Most Promising Young Entrepreneurs In Africa – the remarkable young entrepreneurs transforming Africa as we speak ..."

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Seven components of purpose-led brands | Sustainable Brands

Seven components of purpose-led brands | Sustainable Brands | consumer psychology | Scoop.it

"The Age of Purpose may be just beginning, but already there are thousands of thought leaders and practitioners out there willing and able to make productive use of their collective knowledge, energy, creativity and influence by pooling insight, ..."

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You don’t need a digital strategy, you need a digitally transformed company

You don’t need a digital strategy, you need a digitally transformed company | consumer psychology | Scoop.it

"In 2015 it seems foolish to have a digital or mobile strategy, you just need a business strategy for the modern world. Whether it’s Uber reinventing the ..."

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Digital Darwinism: Transforming your business in the #selfie era

Digital Darwinism: Transforming your business in the #selfie era | consumer psychology | Scoop.it

"Brian Solis is a Principal Analyst at Altimeter Group, a research-based advisory firm that helps companies thrive with disruptive technologies.

Digital transformation is about to change the way business is done ..."

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Speed Summary: Capgemini Digital Shopper Relevancy Report

Speed Summary: Capgemini Digital Shopper Relevancy Report | consumer psychology | Scoop.it

"Capgemini, the consultancy flying the flag for digital transformation, has published a useful report, Digital Shopper Relevancy, on how digital technology is transforming the world of shopping..."

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