consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Couple make history with virtual lobola negotiations

Couple make history with virtual lobola negotiations | consumer psychology | Scoop.it

"A young couple eager to cement their love did not let Covid-19 stand in their way when they held what may have been the first-ever virtual lobola negotiation between ..."

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Day of the Dead, Dia de los Muertos, goes mainstream for retailers

Day of the Dead, Dia de los Muertos, goes mainstream for retailers | consumer psychology | Scoop.it

"The Mexican holiday surrounds death, but it’s a time to celebrate life with loved ones. Learn more about the holiday that’s gaining traction in the U.S. ..." 

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Why Hershey’s Kisses have been part of the cultural fabric of the holidays since 1907

Why Hershey’s Kisses have been part of the cultural fabric of the holidays since 1907 | consumer psychology | Scoop.it

"Twenty seven years ago, John Dunn, brand manager for Hershey's chocolate, was in San Francisco at Colossal Pictures to oversee some new TV spots. The shoot went faster than Dunn had expected, leaving him with some extra studio time. ..."

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The corporate war against an online sharing economy

The corporate war against an online sharing economy | consumer psychology | Scoop.it

"The collaborative consumption trend is yet to go mainstream but it's getting close. However, overcoming 60 years and billions of dollars of advertising that extols ownership and brand as ultimate aspirations won't be easy..."

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Ruth Obadia's curator insight, September 6, 2013 2:51 AM

“You have whole generations growing up, who have a very different attitude towards owning and sharing,” Botsman says.

“They're sharing videos, they're sharing content, they're sharing ideas and they're sharing contacts all online, and now these behaviours are just extending to other parts of their lives.”

So, what does Botsman think will happen next with this trend?

“At the moment, people tend to engage in one segment of their life. For instance, they are really active with this idea of sharing transportation, but they've never heard of peer-to-peer finance,” she says.

“One of the big changes that is coming up, is that you're going to see more and more people move across sectors and realise that all of these behaviours are connected.”

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Consumers miss their Sweethearts this Valentine's Day

Consumers miss their Sweethearts this Valentine's Day | consumer psychology | Scoop.it

"This Valentine’s Day, the original conversation hearts will not be available for the first time in more than 150 years because of NECCO's bankruptcy last year ..."

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KFC Japan reveals New Year's box for 2017, seeks total domination over festive period

KFC Japan reveals New Year's box for 2017, seeks total domination over festive period | consumer psychology | Scoop.it

"After making "Kentucky Fried Christmas" a thing, KFC continues to bring out New Year's boxes to compete with traditional osechi cuisine ..."

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Online matchmaking adds a twist to arranged marriages in India - New York Times

Online matchmaking adds a twist to arranged marriages in India - New York Times | consumer psychology | Scoop.it

"While Indian parents still take the lead in arranging marriages, many are turning to websites to widen the pool, and are allowing their children veto power ..."

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Bridezillas and The Rise of the Me, Me, Me Weddings

Bridezillas and The Rise of the Me, Me, Me Weddings | consumer psychology | Scoop.it

"How America is exporting its bridezilla culture..."

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