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Lewis Hamilton loses long legal battle with Swiss luxury watchmaker | Daily

Lewis Hamilton loses long legal battle with Swiss luxury watchmaker | Daily | consumer psychology | Scoop.it
From www.dailymail.co.uk - November 20, 2020 6:17 AM

"The F1 world champion took action against the Swiss firm after it registered the name 'Hamilton' as a trademark, giving them exclusive rights to use the brand across Europe ..."

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P&G moves to trademark social media slang | WARC

P&G moves to trademark social media slang | WARC | consumer psychology | Scoop.it
From www.warc.com - August 27, 2018 2:51 AM

"FMCG giant Procter & Gamble (P&G) has applied to the US Patent and Trademark Office to trademark certain social media slang in an effort to target millennials, according to news reports ..."

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KitKat foiled again in attempt to trademark four-fingered bar's shape

KitKat foiled again in attempt to trademark four-fingered bar's shape | consumer psychology | Scoop.it
From www.theguardian.com - May 18, 2017 6:22 AM

"Court of appeal rules against Nestlé in its protracted battle with Cadbury over whether format should be protected by law ..."

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Facebook fights startups over names

Facebook fights startups over names | consumer psychology | Scoop.it
From www.wsj.com - June 12, 2015 12:38 PM

"Established companies like Facebook worry that firms with similar monikers could weaken their brands ..."

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Cybersquatting: What it is and what can be done about it | Nolo.com

Cybersquatting: What it is and what can be done about it | Nolo.com | consumer psychology | Scoop.it
From www.nolo.com - October 9, 2014 10:11 AM

"Here's what to do if someone is cybersquatting on the domain name that matches your trademarked business name ..."

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Beyoncé wins trademark battle over Blue Ivy's name | Law & Crime

Beyoncé wins trademark battle over Blue Ivy's name | Law & Crime | consumer psychology | Scoop.it
From lawandcrime.com - July 18, 2020 2:40 AM

"The Trademark Trial and Appeal Board (TTAB) had no time for the efforts of a Massachusetts wedding planner to block Beyoncé in her quest to secure intellectual property rights. In a little-noticed ruling one week ago, Beyoncé won her ongoing trademark battle over her daughter's name ..."

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As companies rely on more branding elements, the question becomes: What is in a color? — 

As companies rely on more branding elements, the question becomes: What is in a color? —  | consumer psychology | Scoop.it
From www.thefashionlaw.com - June 15, 2018 2:08 AM

"The protectability of colors has been a recurring topic of interest in fashion for years, but particularly in the wake of the 2013 decision from the Second Circuit Court of Appeals , which held that Christian Louboutin does, in fact, have a valid trademark in “Chinese red” for use on the soles of ..."

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Even in the new Alphabet, Google keeps its capital G

Even in the new Alphabet, Google keeps its capital G | consumer psychology | Scoop.it
From www.nytimes.com - August 14, 2015 4:46 AM

"Google’s name is a protected trademark, and the company has fought to keep it from becoming generic, as brands like thermos, cellophane and others have ..."

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Why do my pills look different?

Why do my pills look different? | consumer psychology | Scoop.it
From www.consumerreports.org - April 19, 2015 6:02 AM

"Q. Sometimes when I refill my prescriptions, the pills look different. Why is that?
A. U.S. trademark laws prohibit generic drug manufacturers from copying the shape, color, or size of a brand-name pill ..."

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healthcare's curator insight, January 27, 9:01 AM


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