consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Where these companies got their names from - Part 2

Where these companies got their names from - Part 2 | consumer psychology | Scoop.it

"There's a story behind everything, especially the big brand names that we use so often in our day to day lives. So, wouldn't it be interesting to know the..."

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Create you own personal branding story with this infograph - Tech Week

Create you own personal branding story with this infograph - Tech Week | consumer psychology | Scoop.it

"Create you own personal branding story with this infograph ..."

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The real story behind hugely successful dating app Tinder

The real story behind hugely successful dating app Tinder | consumer psychology | Scoop.it

"Since hugely addictive dating app Tinder launched in September 2012 it’s achieved the kind of explosive success that can only happen in the digital age ..."

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The story behind Fair Trade - Shape Magazine

The story behind Fair Trade - Shape Magazine | consumer psychology | Scoop.it

"No doubt you've seen Fair Trade labels on coffee, chocolate, and tea, but the certification is also popping up on honey, agave, quinoa, rice, sugar, apparel, and fruits and veggies. While you may ..."

SFX Resource Centre's curator insight, May 7, 2015 8:06 PM

Topic:  Fair Trade

Elle Reagan's curator insight, May 26, 2015 9:18 PM

This article was a nice refresher on what fair trade really is. Most people have no idea that their food comes from the labor of small children or slaves. Fair trade food is something that I'll definitely be buying more of knowing that it comes from a place that is fair to the workers.

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Eleven Japanese online stores that aren’t Rakuten or Yahoo

Eleven Japanese online stores that aren’t Rakuten or Yahoo | consumer psychology | Scoop.it

"Here a list of some Japanese online stores that have been rising in popularity lately ..."

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How consumers are taking a central role in brand stories

How consumers are taking a central role in brand stories | consumer psychology | Scoop.it

"Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques people in the marketing and advertising world used in the past obsolete..."

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How cognitive neuroscience can affect consumer decision-making | Marketing Magazine

How cognitive neuroscience can affect consumer decision-making  | Marketing Magazine | consumer psychology | Scoop.it

"Nir Wegrzyn shares three tips to successfully apply cognitive neuroscience to branding ..."

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How seventeen famous companies got their quirky names

How seventeen famous companies got their quirky names | consumer psychology | Scoop.it

"These names have fascinating origin stories ..."

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Five people who became memes, and how they reacted

Five people who became memes, and how they reacted | consumer psychology | Scoop.it

"The Internet has made it easier than ever for ordinary people to become famous, and sometimes it even happens by accident. These five people are great case studies for what happens when you go from Average Joe to Internet Meme overnight ..."

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The story of social media giant Mark Zuckerberg

The story of social media giant Mark Zuckerberg | consumer psychology | Scoop.it

"Mark Zuckerberg was considered a ‘prodigy’ by Newman, his tutor. He became a computer programmer at an early age of 12. Mark Zuckerberg was a sophomore at Harvard, where he built his dream, Facebook in a dorm room ..."

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The Business Secret Behind Minecraft's Dominance

The Business Secret Behind Minecraft's Dominance | consumer psychology | Scoop.it

"Minecraft, the online game "about breaking and placing blocks" was originally created by Swedish programmer Markus "Notch" Persson and was released to the public in 2009..."

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