consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Instagram users hide photos, sharing more privately

Instagram users hide photos, sharing more privately | consumer psychology | Scoop.it

"Many users are concealing their public photos and sharing instead in private spaces. It's something of a protest against the over-sharing culture of social media. And Gen Z is driving the trend ..."

Tim Franco's curator insight, May 17, 11:51 PM
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Top seven Instagram marketing trends for 2018

Top seven Instagram marketing trends for 2018 | consumer psychology | Scoop.it

"See what will be big on Instagram this year with 7 of the hottest Instagram marketing trends for 2018. Plus, how to implement the trends into your strategy! ..."

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Instagram’s growth speeds up as it hits 700 million users

Instagram’s growth speeds up as it hits 700 million users | consumer psychology | Scoop.it

"Instagram has doubled its user base, to 700 million monthly actives in two years, fueled by Stories, web signups and better onboarding on low-end Android ..."

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The fifty most read advertising and branding stories on Adweek.com in 2016

The fifty most read advertising and branding stories on Adweek.com in 2016 | consumer psychology | Scoop.it

"As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our Advertising & Branding channel ..."

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They gave 100 cameras to the homeless, and this is what was photographed

They gave 100 cameras to the homeless, and this is what was photographed | consumer psychology | Scoop.it

"100 homeless individuals were given disposable cameras to share a piece of their lives with the community around them. This is what was captured …"

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Brands can build trust with stories of good will [Infographic]

Brands can build trust with stories of good will [Infographic] | consumer psychology | Scoop.it

"Consumers exposed to stories of brands doing good things are more likely to view the brand in a positive light and might even become a brand advocate ..."

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A wave of social media tools help users share stories about the places they love - San Jose Mercury News

A wave of social media tools help users share stories about the places they love - San Jose Mercury News | consumer psychology | Scoop.it

"With social media apps that let us share real-time stories about places we love, live or linger in, users are adding a new layer of intimacy to ..."

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Leona Ungerer's insight:

"The common thread among all of these tools is simple: to harness technology to capture and share the narrative of a place. And it's a practice that resonates with our mobile society."

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Content marketing more powerful than ever

Content marketing more powerful than ever | consumer psychology | Scoop.it

"Diane Charton, managing director of Red & Yellow School of Logic and Magic, a Cape Town-based school of advertising and marketing says living content tells brands stories in compelling ways..."

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Don't ignore these digital marketing industry trends for 2020

Don't ignore these digital marketing industry trends for 2020 | consumer psychology | Scoop.it

"Here are just a few of the Digital Marketing Industry Trends you can’t afford to ignore as they quietly take over the digital marketing industry:..."

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How Microsoft is redesigning Skype beyond the Snapchat generation

How Microsoft is redesigning Skype beyond the Snapchat generation | consumer psychology | Scoop.it

"Skype is about to get a whole new look and purpose. In this new era of social media, Skype has long felt like a bit of a vestige of the past – useful when you want to have a reliable video call, but probably not your main choice when it comes to your everyday conversations. But …"

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Top Instagram updates you need to know - February 2017 Edition

Top Instagram updates you need to know - February 2017 Edition | consumer psychology | Scoop.it

"Did you hear about the latest Instagram's updates? Stay updated, check the newest features and learn how to use them to improve your ads ..."

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Why brands may prefer Instagram's version of Stories  | SmartBrief

Why brands may prefer Instagram's version of Stories  | SmartBrief | consumer psychology | Scoop.it

"The big news in social media last month was the debut of Instagram's Stories feature, which is a blatant copy of an identically named offering by Snapchat. But the key differences between the two may make Instagram's version more appealing to brand marketers ..."

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Our picks from 2015: Editors’ favorite stories of the year

Our picks from 2015: Editors’ favorite stories of the year | consumer psychology | Scoop.it

"We write thousands of posts every year at Consumerist, and before we hit "publish," we tell each of them that they're our favorite. That's a lie, though: everyone has their favorite projects or ..."

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Top 10 retail IT stories of 2014

Top 10 retail IT stories of 2014 | consumer psychology | Scoop.it

"It’s been a busy year for retail as the industry proves it is leading the way in the adoption of technology innovation ..."

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Brands fear losing control: News from warc.com

Brands fear losing control: News from warc.com | consumer psychology | Scoop.it

"Many brands are failing to use social media and digital channels to tell stories effectively because they remain fearful of losing control to consumers, a leading industry figure has argued..."

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