consumer psychology
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Real-life consumer psychology – with a touch of technology
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McDonald’s sports activations drive up to 8x more mobile redemptions | Retail Dive

McDonald’s sports activations drive up to 8x more mobile redemptions | Retail Dive | consumer psychology | Scoop.it

"As McDonald’s continues its efforts to strengthen sales, the chain has found success in leveraging sports activations within its McD mobile application that offer promotions tied to local sports teams, resulting in 57 percent more active users in those markets ..."

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Facebook Flash is here and sports teams must capitalize

Facebook Flash is here and sports teams must capitalize | consumer psychology | Scoop.it

"There are a few certainties in life: death, taxes, and an unending release cycle of Snapchat clones ..."

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