"Though the spirits have won praise and high prices, Japan has few rules for what those bottles should contain ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Despite the rising popularity of home-grown craft beers and some impressive new innovations when it comes to sake and other spirits, Japanese drinkers have a reputation for being a fairly conservative bunch. They will still usually buy one of the ubiquitous big four brands of domestic beer, they largely believe …" 
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