consumer psychology
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Real-life consumer psychology – with a touch of technology
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More than a crunch: How a 1.5 second tune changed the Tostitos brand

More than a crunch: How a 1.5 second tune changed the Tostitos brand | consumer psychology | Scoop.it

"The Frito-Lay brand revealed at Advertising Week that its recent introduction of a sonic identity upped brand recall by 38% ..."

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Coca-Cola's World Cup Ad: How sonic branding can fuse utility and emotion - brandchannel.com

Coca-Cola's World Cup Ad: How sonic branding can fuse utility and emotion - brandchannel.com | consumer psychology | Scoop.it

"No one argues with music's power to elicit an emotional response. Yet brands so often fail to use audio to emotionally connect with customers ..."

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The 10 best audio logos and why they work

The 10 best audio logos and why they work | consumer psychology | Scoop.it

"These iconic audio logos that show us how sonic branding is done ..."

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